Instagram Audit Checklist

Take a closer look at your Instagram presence with the Instagram Audit Checklist — a practical guide designed to help beauty businesses review, organize, and improve their social media strategy.

This checklist walks you through the key parts of your Instagram account, from your profile and bio to highlights, feed and grid, content strategy, calls-to-action, Stories, and the complete booking journey.

Review important details such as your profile photo, searchable username, bio keywords, service area, contact options, highlights, branding, content consistency, client results, CTAs, Stories engagement, and booking process.
The checklist also helps you evaluate whether your content strategy is consistent, your calls-to-action are clear, your Stories are engaging, and your booking journey is simple from Instagram to appointment.
Perfect for salon owners, estheticians, hairstylists, makeup artists, lash technicians, nail technicians, and other beauty professionals who want a more organized way to audit their Instagram presence.

WHAT'S INCLUDED:
• Profile & Bio audit
• Instagram Highlights audit
• Feed & Grid audit
• Content Strategy checklist
• Calls-to-Action checklist
• Stories audit
• Booking Journey audit
• Notes sections for each area
• Practical Instagram optimization checkpoints
• Reusable audit framework

DIGITAL PRODUCT:
This is a digital product. No physical item will be shipped.

Use the checklist regularly to review your Instagram presence as your content, services, and offers evolve.